Dr. Jessica McWade helps higher-education institutions, not-for-profit organizations, and businesses of all kinds sharpen their understanding of where they are going, develop leaders, teams, strategies and cultures to get them there, and create messaging systems that have stakeholders want to join them on the journey.
Jessica brings to each assignment decades of interdisciplinary experience and expertise in leadership and organizational development, strategic planning, corporate communications, brand and message development, internal communications, market research, and public affairs – nationally and globally. She has a keen understanding of higher education and what it takes to be effective in systems of shared governance with many collaborating and competing stakeholders as well as deep experience in communications, marketing, and branding leadership in the private sector.
As important, her understanding of human nature, commitment to address underlying problems and not just symptoms, knack for asking the right questions, ability and willingness to listen, synthesize and integrate, application of common sense and practical wisdom, and infectious enjoyment make her an ideal project partner.
The company utilizes many diagnostic, analytic, and project-management approaches to help solve real problems, identify tangible opportunities, and manage through and learn from crises. These include systems thinking, qualitative and quantitative market research, counseling and coaching methodologies, no-nonsense strategic-planning frameworks, presentation training, and effective facilitation and meeting-management techniques. McWade Group occasionally utilizes the expertise of partner colleagues as client needs warrant, too. The company is called McWade “Group,” however, because of a commitment to integrate well with client teams by earning their trust, helping them grow, and working as a group to get the job done.